MOGWAI BOLTFOR & RITCHIE SACREMENTO MUSIC VIDEOS
CREATED TWO MUSIC VIDEO CAMPAIGNS FOR MOGWAI AND THEIR LABEL ROCK ACTION RECORDS. ‘RITCHIE SACRAMENTO’, TAKEN FROM THEIR NO.1 CHARTING ALBUM AS THE LOVE CONTINUES, EXPLORES THEMES OF DEATH, LOSS AND REBIRTH AND IS DEDICATED TO LOST FRIENDS; WHILE THE AWARD-NOMINATED ‘BOLTFOR’ IS A VISUAL METAPHOR FOR MOVEMENT AND THE UNCEASING URGE TO MOVE FORWARD IN LIFE. ALL TOLD IN THE FORM OF A METAPHYSICAL ROAD MOVIE.